PostHog knows their ICP well.
And they don’t miss an opportunity to highlight one of their major differentiators — how they do business.
On their homepage, they make it abundantly clear what kind of company they ARE NOT.
For example:
- In their “You’ll hate PostHog if…” section they point out things like “You think your email is a good trade for that free whitepaper” and “networking events are your thing.”
- In their CTA section, they poke fun at “classic marketing tactics.”
This approach wouldn’t work for everyone, but for their ICP (engineers), it hits all the right buttons.
Full-Page Screenshot:
