I’ll take practical examples over theory, any day of the week.
That’s why I started the PMM Files newsletter — to help PMMs sharpen their skills and get inspired through real examples.
But I kept getting asked for a way to reference old examples. Something PMMs could use as a source of inspiration when writing messaging, planning a launch, building a demo — the list goes on.
So I decided to kick it up a notch.
Welcome to PMMFiles.com 🎉
The largest database of practical product marketing examples.
✅ Quickly find inspiration for your next project or launch ✅ Learn PMM concepts by thinking critically about other examples ✅ Short-form summaries and breakdowns (continuing to add these) ✅ Absolutely FREE
Right now, the site includes:
- Product launch content
- Positioning and messaging examples
- Social proof
- Buyer enablement
- Product demos
- Competitive content
- Pricing examples
And plenty more to come.
Make sure you subscribe to the newsletter, for the latest updates and a breakdowns of my five favourite examples every week, plus other helpful content from the PMM community.
And if you have any feedback or suggestions on how I can make this even more valuable, please shoot me a note. I’d LOVE to hear from you 🙏