I love this email from Section, a creator of online business courses.
The subject is simply “You in three months”
I mean, who doesn’t want a look into the future?
But more importantly, this is a great example of how product marketing can help Demand Gen through customer research.
The first line in the email says “We asked our students how they feel after three months of learning with Section. Here’s what they said you can expect:”
It’s an email completely focused on the benefits of their product. Getting potential customers to picture what it will be like after taking their courses.