Whoop Inserts Their Product Into a Global Conversation

Here’s a genius example of inserting a product into a popular global event. Whoop tracked Cristiano Ronaldo’s heart rate during his team’s Euro Cup game. They then shared this graphic plotting his rate was at pivotal moments in the game. This sparked s ton of organic content from fitness enthusiasts (their ICP) and exposed a practical demo of their product to potentially millions more following the Euro Cup. Big s/o to Adam McQueen who originally shared this example.