Using Transactional Emails to Drive Product Adoption

I got this email from ConvertKit the other day.

It’s auto-generated with my monthly invoice, but they also inserted a “ConvertKit Tip” section with a little nudge to try their Segments feature.

I saw it.

I clicked it.

I set up a segment.

Does your product send transactional emails that you know customers are opening regularly?

Might be a great opportunity to share practical tips, announce new features, or simply get them back into your product.