See Live Example ↗️
Topic
Messaging
Type
Homepage
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How easy is it for potential buyers to understand what your product does?
My CEO at Klue, Jason Smith, referred to this as the “penny drop moment.”
When someone comes to your website, you want that penny to drop quickly.
But most SaaS companies do a poor job of this and buyers leave not really knowing how your product works.
That’s why I love this simple explanation from Colab, a SaaS platform used by engineers to collaborate around design decisions.
They distill their platform down to three simple steps, each with a clear explanation and visual.
Full-Page Screenshot:
