Be Your Competitors' Inspiration

Another great ad example from KFC.

Rob Estreitinho shared this gem on LinkedIn last week.

Two takeaways:

1. Like Rob says, these days you can’t stop competitors from copying you. Focus on doing something worth copying.
2. Don’t punch down at smaller competitors. KFC keeps this ad light and playful, while still reminding everyone who the king is.

“Be your competitors’ inspiration.”