See Live Example ↗️
Topic
LaunchMessagingCompetitivePositioningDemo
Type
Video
Competing alternatives are more than just direct competitors.
This launch keynote from Rabbit is a great example.
If you have 25 minutes, watch the full keynote. In 12 days it already has 4.8 million views!
It reminded me of 2007, when Steve Jobs presented the first iPhone.
Watch towards the end, right before founder Jesse Lyu reveals their pricing.
He very clearly differentiates it against other alternatives in the market.
Not just direct competitors, like the Humane AI Pin.
But smart phones and other household devices that use AI.
He also explains at multiple points in the video, why a new device is even necessary in the first place.