A website is just a website right?
Given how competitive and commodified their space is, WIX has done a great job positioning itself as the most robust, do-it-yourself website provider.
Compare WIX with it’s closest competitor Squarespace and you’ll see how much this positioning matters.
Squarespace seems to be focused on ecommerce and people who want to start selling on the web. "A website makes it real."
WIX positions themselves as the platform that goes far beyond just building a website.
→ See WIX’s positioning in action
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