Here’s a great example of a DTC brand educating customers on the problem.
Jolie sells a filtered showerhead that purifies your shower water.
If they want people to pay $150 for the hardware + $120/yr for replacement filters, they need to convince them there’s a problem worth solving.
Enter the Free Water Report.
Give them your Zip Code and you’ll get a report telling you what chemicals are in your shower water, along with the potential risks.
If you’re not convinced to buy, your shower thoughts are at least changed forever.