And The Award for Best AI Launch Video Goes to...

Vimeo 🎉

I can’t open LinkedIn without seeing some SaaS company launch their new AI product.

Unfortunately, every launch video feels the same. Just rushing to tell us they have AI without taking the time to explain what problem it solves.

That’s why this video from Vimeo was so refreshing and effective. At the time of writing this, their CEO’s post on LinkedIn has generated 37,000 reactions 👀

What I love about it:

• In the first 10 seconds it introduces the problem
• A few seconds later it introduces their new AI feature as the solution
• The whole video is a real-world example of how their product can be used
• It’s light, funny, feels more human

Check it out and tell me what you think