Vimcal Wins With an Underserved Niche

Vimcal is a calendar app targeting founders and executives. Naturally, they found that many customers often had assistants managing their calendar for them. This opened up a clearly underserved niche with pain points they were uniquely qualified to address. So they launched Vimcal EA. Focusing on a specific niche allows them to get specific with their messaging and speak to an audience that does a ton of tedious work, receives little support, and cares about the work they do. Their messaging goes beyond product features to actually represent and uplifts EAs.