Here’s how clear positioning can help you beat massive incumbents.
GoTradie built a messenger app specifically for trades businesses.
That means home builders, roofers, landscaping, etc.
These types of businesses have unique needs that WhatsApp or SMS just can’t handle.
Their “why change” page does an awesome job positioning their platform against these massive incumbents.
And it clearly breaks down why these types of businesses need a purpose-built messaging tool.
Not to mention, their focus on a clear ICP allows them to use messaging, examples, and gifs that resonates with their buyer.
→ See what niching down looks like
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