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Topic
PositioningLaunch
Type
Blog
How do you beat Bobby Fischer? You play him at any game but chess.
Elena Madrigal shared an awesome story of how her team at Nokia used clever positioning to sell out their new phone at a time when the iphone was king.
They knew their phone had three key differentiators:
- A super-long batter life
- An indestructible build
- A cheap price
Solution: The Fesitival Phone
→ Read the whole David vs Goliath story
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