See Live Example ↗️
Topic
NarrativeMessagingOld Way / New Way
Type
HomepageSection
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Looking for a great example of an old game vs new game narrative?
Check out The Browser Company and their new browser, Arc.
The landing page below has a fantastic animation that walks through their strategic narrative.
It reminds me a lot of the Hey.com narrative — "Email sucked for years. Not anymore — we fixed it."
I really like this sentence that not only speaks to product limitations, but the customer’s pain:
“What’s more, we blame ourselves for the browser’s shortcomings. When our browser has an overwhelming number of tabs, we call ourselves inefficient; when we get distracted online, we tell ourselves we need more discipline; when we can’t find a url, we think we’re disorganized. Why does the browser get a free pass?”
Full-Page Screenshot:
