The Best Explainer Video You Never Saw Coming

This is one of the best explainer videos I’ve seen in a while.

It's about — you guessed it — a Catalytic IR Drying System 🤷‍♂️

Sometimes the best inspiration comes from industries and products you didn’t expect.

What I love about this video:

• It takes a technical concept and makes it super easy to understand
• It clearly explains the problem the product solves
• It shows you how the product actually works
• It points out a number of competitive differentiators in a clear, visual way
• It’s 1:55 long, but kept me engaged the whole time

Watch the video