The $500,000 Coat Hanger Campaign

Even simple problems can make for amazing products.

Case in point → the Coat Hinger.

Coat hangers have been around since the 1800s.

And Simone Giertz just reinvented them.

She launched on Kickstarter this year and generated $500,000 in pre-sales.

The problem was simple.

Many people live in small spaces.

With closets too shallow for a regular coat hanger to fit.

Simone explained the problem using her own personal story and simple visuals.

She then invented a new category of coat hanger to solve it.

Her Kickstarter campaign is a perfect combination of storytelling, positioning, and compelling product demo.

→ Check out Simone’s Kickstarter page