Google just launched a new suite of AI products called TextFX and they are pretty amazing.
These 10 different tools are an “AI experiment that uses Google’s PaLM 2 large language model to expand the writing process by generating creative possibilities with text and language.”
In short — they help you blow up words, phrases, scenes, and concepts into a much bigger mix of creative possibilities.
The tools alone are awesome, but I also love their explainer video featuring the rapper, Lupe Fiasco.
He explains how AI will actually help creatives like him write better and faster.
At a time where many writers are worried about AI stealing their jobs, Google is trying to show how it will give them superpowers.
Check it out — some great use cases for PMMs as well.
Full-Page Screenshot: