Segment-specific landing pages are pretty common. They often end up being similar pages with slightly altered messaging.
But this example from Intercom shows just how far you can go with tailoring your go-to-market approach to a specific market segment.
They’ve created a completely unique package for early-stage startups.
The page is hyper-focused on that segment, with messaging, social proof, benefits, content, even pricing that’s tailored to early-stage startups.
The fact that this is a deeply discounted program forces them to have clear guidelines on who is eligible:
🎯 Series A or lower in funding
🎯 25 or fewer employees
🎯 Referred by an Intercom for Startup partner
🎯 Not currently an Intercom customer
This is more extreme than most companies would go on a typical segment-focused landing page.
But it’s interesting to think what it would be like if you forced yourself to be this specific.
What would that look like for you?
Full-Page Screenshot:
