I’m a big fan of this homepage hero from Superhuman.
In fact, their entire homepage is a great display of clear positioning and messaging.
What I love about this hero:
- It’s clear on what the product is → Email
- And why it’s different→ The fastest email experience ever made
- They give a specific and clear benefit → Get 3 hours back every single week
The one thing that seems missing to me is WHO the product is specifically for, but they introduce it further down the page as “Teams that use Gmail and Outlook.” They also list a number of common teams that use their product.
Take a look at Superhuman’s homepage
Full-Page Screenshot:
