Everyone is talking about this Solo Stove campaign featuring Snoop Dogg.
But the best part…
It all focuses on their unique differentiator.
They sell a “smokeless” fire pit. That’s why people choose it over thousands of other fire pits.
It keeps the smoke out of your eyes and your clothes.
They could have done clever endorsements with lots of celebrities to sell a fire pit.
But their strategy of having the Doggfather go “smokeless” not only created shock factor. It drew attention to their unique differentiator.