Here’s a great example of a product launch paired with new positioning.
Earlier this year, Rattle’s homepage described their platform as a “Revenue Workflow Engine.”
Fast forward to September ⏩ and they just launched RevOps 2.0. A major product launch with new features like Atlas, Deal Rooms, and Digest.
But in addition to a major product launch, they now call their platform RevOps 2.0 and position it as “Process Automation for Modern RevOps Leaders.”
Across their site, you can see a clearer focus on RevOps leaders as their primary ICP.
From their launch landing page:
“It’s RevOps’ time to shine. RevOps has transformed from a basic sales function to a team-unifying force of nature. Rattle’s here to elevate the role to even greater heights.”
Although I think the product video on their landing page is too long (~30 mins), I really like how they break it down into three sections:
- 1 for each new feature
- Each section starts by focusing on the problem
- Then their new solution
- Followed by a customer story
Full-Page Screenshot:
