How do you communicate the problem you solve AND your solution in a clear, digestible way?
Here's a great example from LinearB.
Their homepage starts by showing visitors the problem, then lets them reveal the solution.
It shows how the right user experience can help amplify your message.
Necco Ceresani, their Director Product Marketing, was nice enough to share his thinking around the approach:
"...we had to make a tough design decision because we had three problems and three correlated solutions. We tried Problem 1, 2, 3 and then Solution 1,2,3, but as you scroll through, it would be tough for the reader to correlate up and down. Option two was to do a 50:50 design with Problem then Solution, but that created a much longer scroll on the homepage. Option three was a version of what you see here, but it originally didn't look super clickable. So in the end we gave it this "pill" styling that is common in many other places..."
Full-Page Screenshot:
