Pricing is a Value Signal - Act Accordingly

Your pricing can be a value signal. Here’s an example of where that can go wrong.

The new PlayStation Portable just launched at a surprising price of $199. That’s about half the price of the Nintendo Switch, a seemingly close competitor.

While some people rejoice, others (like Alex above) are skeptical about the quality.

Credit: As Chris Handy mentioned in his LinkedIn post: “Price is a value signal. Plan your pricing strategy accordingly.”