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Here’s a great example of a vertical positioning strategy.
Oli Gardner just launched his new company, Presflow. They build “productivity tools for presenters.”
Oli is an award winning public speaker and coach, giving him a unique advantage in this niche.
If you look at Presflow’s homepage you can clearly see their product strategy:
- It starts with Outline, a tool for planning presentations.
- Then Practice, a tool for practicing, recording, and refining presentations.
- And finally, Gig Finder, a way to find events that are actively seeking speakers.
Like all great vertical strategies, Presflow is building a mix of services and products a presenter might need. And each new product can launch to an already engaged customer base of ideal buyers.
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