Pick Your MOST Important Differentiator

This is a great hero section for a competitive comparison page.

ProcessKit is a platform used to streamline repeatable processes in your company.

Here’s what I like about this page:

1. They position themselves as being the best at a specific thing — recurring tasks. I’m sure they do other things better than Trello, but they picked the MOST important and made that the theme.
2. They specify who loves ProcessKit — process-driven companies. The ones that care about documenting and streamlining repeatable processes.

See the whole page for yourself

Full-Page Screenshot: