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I love how Lemon Squeezy is differentiating in the crowded payments space.
They know their target market, small software businesses and entrepreneurs, struggle with the admin stuff, like tax 🤢
So a big part of their positioning is how they act as your Merchant of Record.
This removes a huge burden for their customers so they can focus on growing their business, not administrative work.
Check out their landing page that covers it
Full-Page Screenshot:
