PassionFroot - Mark your Calendars

Here’s an idea for your next launch. Try a teaser post. Drop a quick message on LinkedIn that piques your audience’s interest and encourages them to tune in the following day. It could be a simple message that hints a new feature, like this example from PassionFroot. It could be a screenshot (or piece of a screenshot) that gets people excited and wanting to see more, like this example from Equals. It could be letting people know you’re making a BIG announcement at an upcoming event, like this example from Klue. It not only primes your audience, but also gives your employees a test run on LinkedIn before asking them to make noise on launch day.