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For early-stage companies, how do you create a competitive advantage against larger competitors?
Focus on doing one thing really well.
I stumbled upon this B2C brand called One Trick Pony, who’s name says it all.
They focus on one thing — creating great tasting, healthy peanut butter.
They obsess over it, and it alone.
For B2B SaaS, it can be tempting to broaden into new product lines or use cases in order to reach feature parity with other competitors.
But what if you instead focused on doing one thing really, really well?
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