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Topic
PositioningMessagingNarrativePenny Drop
Type
ExampleSectionGraphic / Diagram
Capturing the essence of what you offer in a single image is a tough assignment.
Especially if what you do is complicated, like BigID.
We’ve talked about “Penny Drop” moments a lot in this newsletter, but I gotta give extra credit to the folks who made this image.
BigID needed a way to explain how their platform helps companies identify "dark data" — and this image nails it.
→ See BigID’s Penny Drop image here
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