Leading multi-product companies are masters at leveraging one product to generate buzz and interest in others.
It's a smart strategy for efficiently boosting share of wallet at lower acquisition costs.
Wealthsimple, the investment fintech trailblazer, just demonstrated a textbook example of this tactic with the debut of their new mortgage.
Those who invest with Wealthsimple enjoy exclusive perks, like lower rates on their mortgage.
Here's the kicker: the more you invest, the more you save on your mortgage.
This launch got Jason and I both thinking maybe it’s time to switch.
→ Check out Wealthsimple’s mortgage launch here
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