The Bundled Tier 1 Launch — Canva’s Magic Studio

Canva just rolled out a major launch of Magic Studio. It’s a great example of bundling multiple features into one broader-themed launch. This massive platform update includes 20+ different features that all roll up to one theme: “With Magic Studio there’s no need to toggle between multiple AI tools or learn lots of different software – all the best of AI is at your fingertips.” Each of these on their own, would be pretty impressive new features. But to launch them all separately would mean potentially overwhelming customers and losing the overall impact. I call this “launch fatigue.” Instead, they quietly released some of the new functionality over the last couple of months until they could launch with a BANG.