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Topic
MessagingNarrative
Type
VideoSocial Post
Don’t forget to market the problem you solve.
Here’s a great example from Paage.io.
Their founder, Neil Gandhi, posted a video educating sales reps on how click tracking software kills their email deliverability.
He then goes on to share 3 better alternatives for tracking email engagement.
The first two are time consuming and complicated.
It’s not until the end that he presents his product as the better alternative.
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