Here’s a great example of how you can turn a competitive differentiator into a movement.
For platforms like Substack, Podia, Ghost, and many more, a key differentiator is that they give customers full ownership of their own payment and customer data.
This means customers can freely move between different services and take their customer data with them.
This is a big differentiator that not all creators understand or care about, so these companies joined forces to create a “shared movement.”
What differentiator could you create a movement around?
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