Loops’ 2-Year Waitlist

A big launch from Loops.so last week, claiming the #1 spot on Product Hunt 🚀 What struck me about their launch? It was two years in the making. Read through the comments on their Product Hunt page and you’ll see that they’ve been operating in waitlist mode for over two years 😲 We’re talking thousands of early access customers. Many hopping on Product Hunt to support the launch. In that time they also launched two other projects to drive interest in Loops and, I assume, waitlist signups. 1. Loops Cereal - “Cereal from a software company” 2. Email to Billboard - “Get your startup on a billboard in Times Square” Assuming they were charging early access users, this is a great way to nail product market fit before opening the flood gates.