Let Customers Do The Talking

What’s one way to differentiate on your website?

Let your customers and community do the talking.

This is a great example from the Ahrefs website, specifically on their competitive comparison page, titled:

How is Ahrefs better than Semrush or Moz?

Smart move by Ahrefs to quickly set the stage by showing proof from multiple trusted communities in the SEO space.

I really like how they take exact screenshots from each poll to give it more credibility. Many of the polls also reference specific capabilities or jobs to be done within the platform which also helps differentiate Ahrefs more specifically.

Click here to see for yourself

Full-Page Screenshot: