Every multi-product company has similar problems when trying to increase share of wallet.
Creating a clear and simple expansion path.
The B2B Finance platform Ramp, does an amazing job at this.
Ramp knows customers are most likely to start with their core product (spend management) so they call it out directly.
After that, it’s clear how a customer can grow with Ramp through other offerings and the outcomes they provide.
Bonus points for some awesome copywriting.
Pull Page Screenshot;
