Campaign Example

Getting people to think about colon cancer screening is hard enough.

Try convincing them to take an at-home test.

That’s why ColoGuard needs to make their product seem simple and easy.

I love this commercial with Dak Prescott for a few reasons:

1. It’s funny — making the topic of colon cancer screening less serious or scary.
2. It clearly demonstrates how simple their product is to use.
3. It makes the process of at-home screening look easy.

A great example of how to make an uncomfortable product, more approachable.

→ Watch the full video