Keyplay Looks to Capture an Underserved Market

While most platforms are focusing on the Salesforce ecosystem, Keyplay zags to “underserved HubSpot CRM Users.” This is a great example of using segmentation and targeting to create a strategic advantage. Most of Keyplay’s primary competitors focus on Salesforce users, leaving an opportunity to better serve the HubSpot market. Most companies would worry about giving away potential Salesforce customers, but Keyplay recognizes that HubSpot is a massive opportunity (184,000+ customers and counting). It also allows them to have clearer positioning. In this LinkedIn post, you can see how Adam Schoenfeld, their founder, likens their competitors to Salesforce — “overly complex products, 6+ month implementation cycles, and monster prices.”