Working on a major launch and considering a live event?
Check out this example from Jasper.
This live event allows them to do a few things really well:
- Their founders have the chance to share their vision. Their audience is much more open to hearing it here than in a standard sales pitch.
- They can roll in a major product launch and positioning shift. They announced that Jasper is releasing the industry’s first Marketing AI Copilot.
- They then get customers excited about a number of new features being released soon.
I really like these types of events. Not too often though. Ideally one or twice a year.
Click here to watch the replay