Jason Fried Gives an Imperfect Demo

Demos don’t need to be polished to be effective. Basecamp just launched Writebook, their second product under the Once brand. Two weeks before launching, their CEO Jason Fried shared this short demo video on LinkedIn. As Jason mentions in his post, the product is “not quite done, but getting very close.” I love when companies build in public like this and show customers the product before it’s fully baked. It’s a chance to build excitement, but also validate some of your early messaging and product decisions based on the feedback you get.