Her product sold out in 48 hours. Here’s why this video was so powerful — and how you can do it too. Context: This is an activewear brand called Terrae, which was founded in 2020 — and then partnered with creator Jenn Chia (who’s in the video). Chia’s video here nails three key points: 1. RELENTLESSLY REWARDING. Notice how she makes a joke or flourish out of almost *everything* she says. That’s rigorous writing; it’s about thinking, “How do I bring everything I say to life?” 2. RELENTLESSLY RELATABLE. Chia doesn’t just talk about the bag’s features. Instead, she first talks about HER AUDIENCE’S problems... and then pivots into the bag’s solutions. 3. RELENTLESSLY PACED. Many videos start fun and fast-paced, then slow down as founders hit their pitch. Chia stays consistent — with recurring jokes (honayyy, the notebook, etc) that build over time. The next time you produce a video, ask yourself: “Am I squeezing value out of every second? Is every word doing the maximum amount of work?” When the answer is yes, you’ve got something special. If this post was helpful, please share it and follow Jason Feifer for more. 🚀 Join 60K readers who get my tips and tactics weekly — it'll help you work smarter: https://lnkd.in/eg5Cd3wZ
Transcript
I designed his yoga bag and it was sold out in one hour. And then I see the comments and make a gym. Hello, you think so easy make a gym bags. Honey, I'm so proud of this. Let me show you why. So the first thing I said that must happen, the gym bag needs to have a separate compartment just for shoes and we did it. Another thing is I said this bag is for busy people and busy people tend to be forgetful. Honey, no need to think, we think for you. Ah, you just follow this checklist. Check, check, check, check, check and boom, you have all your essentials you need for a work up. A what is this emotional baggage? I asked you first. When you work out, what happens? Your clothes become very disgusting and smelly. Just like emotional baggage. Smelly, disgusting and needs cleaning. This inspired us to create a laundry bag just for you. That's right honey, every gym bag comes with a matching a laundry bag. Yes, yes, yes, thank you. Just like yoga back the all day, Jamba has many pockets. High quality zips, is durable, capable, can pack many things, able and most importantly, machine washable. To me, this is more than just a gin back. I want this to be your cute best friend, carrying your emotional baggage, your motivation, your chaos, your life all day. That's why we call it the Surrey all day gym bag and pre-orders happening right now. Don't say about you. OK thanks bye.
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