It’s All About the Small Details

Adam Mura is a great example of a founder that understands his ICP. Because they’re just like him. A former product designer and web developer, Adam is now that founder of Relume, an AI-powered tool for designing and building websites. What I love about Adam’s approach on LinkedIn is that he celebrates the small things. An updated progress bar, new homepage interactions, a new commenting feature. But Adam knows that his customers also obsess over this stuff. So he talks about it. And they love it. It’s also a great way to drip out product updates, show continuous innovation and constantly show their product in action.