Launching With Influencers — Zapier and Dave Gerhardt

How can you work with influencers on your next product launch? Here’s a great example from Zapier. They worked with Dave Gerhardt to announce the launch of their new Visual Editor. For a launch that appeals to marketers, Dave gives them a way to get in front of his audience of over 150,000 (mostly marketers) on LinkedIn and his community of 3500+ members (all B2B marketers). With more creators than ever building social media followings, newsletters, and communities, it’s easier than ever to find an influencer (or micro-influencer) in your specific market.