Launching With Influencers — Zapier and Dave Gerhardt

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How can you work with influencers on your next product launch?

Here’s a great example from Zapier.

They worked with Dave Gerhardt to announce the launch of their new Visual Editor.

For a launch that appeals to marketers, Dave gives them a way to get in front of his audience of over 150,000 (mostly marketers) on LinkedIn and his community of 3500+ members (all B2B marketers).

With more creators than ever building social media followings, newsletters, and communities, it’s easier than ever to find an influencer (or micro-influencer) in your specific market.

Take a look at Dave’s post