Anticipate Customer Needs

Have children heading to University this September?

Check out IKEA’s University Starter Box — a perfect example of how to make buying easier.

They don’t just list the essentials. They sell them in one convenient package.

They spotted a use case for their products (student living essentials), but also the broader job to be done (making a major life transition less stressful).

So think, where can you anticipate upcoming customer needs?

• Important events where your product is particularly relevant?
• Common use cases you can build templates around?
• Hurdles they need to overcome to purchase your product?

Credit: Thanks to David Pullara for sharing this great example