Topic
MessagingPenny Drop
Type
Landing PageSection
Description
Nobody wants to change their CRM. Transferring data is hard and risky enough, and learning something new? No thanks. Pipedrive addresses this by showing just how easy their product is to use. They effectively demonstrate how simple it is to access the critical workflows needed from your CRM. This strategy is excellent when facing a well-established competitor. It tackles the challenge of overcoming status quo bias and boosts decision confidence.
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