Here’s how you run a strategic waitlist program 👇
Sidebar is a platform that helps you build a Personal Board of Directors. They pair you with a trusted peer group you can turn to for diverse perspectives, tactical discussions, and honest feedback. Like your own mastermind.
They pair a technology platform, with a high-touch service, and a vetting process to make sure you’re matched with the right people.
Not something you can just open up to the masses on day one.
They’ve been running a waitlist program for over a year. It allows them to control their growth, perfect their offering, and learn who their ideal customers are.
In the meantime, they’ve been experimenting with spreading the word through influencers, newsletters (including this one 🙂), and organic content. They still generate revenue from their best-fit customers, but can perfect their product and understand their go-to-market before officially launching.
Check out their website → Their waitlist is currently over 4000 people.
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