How to Build in Public — Sparktoro

Sparktoro is a fantastic example of ‘building in public.’ Their CEO, Rand Fishkin, uses his large audience on Twitter and LinkedIn to give customers a behind the scenes look at the Sparktoro V2 beta. Lumps and all, he publicly shows and talks about their product. With practical demos and videos explaining how it works, and their POV behind building it. Not only do customers (and potential customers) get to see the product. They also get exposed to Sparktoro’s narrative.