Here’s a great way to follow up your launch announcement.
Too many launches make a big splash on launch day, followed by complete silence.
You ideally want a consistent drumbeat where your product remains top-of-mind for your audience days and weeks after launch.
One great example of this is from Passionfroot, a new platform for creators to manage their sponsorships and find potential advertisers.
They launched their “Discover” feature over a week ago and have been doing an awesome job of continuing to talk about it on LinkedIn.
One example: they created a simple graphic that showcased some of the positive feedback they received from customers. A simple way to not only keep their launch relevant, but show social proof of their ICP gushing over the new feature.
Full-Page Screenshot:
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