Here’s a really interesting launch that’s making a big change to Chameleon’s go-to-market strategy. Pulkit Agrawal, Co-founder of Chameleon, dropped this short post on LinkedIn a couple weeks back announcing a new FREE plan and hinting at a new product launch. Then last week, they followed it up by launching Helpbar.ai. A new product that makes it easy for anyone to connect their help center and add a universal search widget inside their app. This new product essentially became Chameleon’s new free tier. I really like this move for a few reasons: 1. It allows them to move towards a PLG strategy 2. It doesn’t cannibalize their existing customer base or revenue 3. It creates a natural upsell opportunity as Helpbar users look for to engage in-app users with other interactive content from their Helpbars.
